Never mind great resignation, customer exodus is worse
Business chiefs might be ramping up their staff retention policies to tackle the “great resignation” but a new threat has…
News
Code Worldwide boosts top team with five new recruits
Code Worldwide, the tech division of Rapp Group, has made five top appointments as part of plans to boost its…
Martech platforms ‘still being hampered by data silos’
More than one in five (22%) in-house UK marketers claim they are expected to carry out their role with a…
BLG refuses to pull meerkats despite links with Russia
BLG-owned ComparetheMarket has dismissed calls to pull its ads featuring the long-running Russian meerkat Aleksandr Orlov – seemingly based on…
Mailshots cement position in multi-channel marketing
Physical mail continues to drive multi-channel marketing strategies by further expanding its effectiveness at driving online traffic, product and service information…
Customer data platforms mission-critical as cookies fall
The Covid pandemic has triggered a massive rise in the adoption of customer data platforms as businesses build digital-first customer…
VCCP+ taps into ‘thriving multiverse’ of 2.7bn gamers
VCCP Group is making a major play for the gaming market with the launch of a new global proposition VCCP+,…
Ukraine invasion fuels cyber attack warning to UK firms
British businesses are bracing themselves for a barrage of retaliatory Russian cyber attacks, following Vladimir Putin’s orders to invade Ukraine,…
Unlimited unleashes AI-driven insights platform, Luca
Unlimited, the group behind TMW and Nelson Bostock, is launching an AI-driven human insights platform that it is claimed can…
Most want a new job but here’s how to get them to stay
Seven in ten media and marketing professionals working across Europe, the Media East and Africa (EMEA) are looking to change…