Young the biggest victims as ID fraud hits 5.7 million
Nearly one in ten smartphone users in the UK, as many as 5.7 million people, have fallen victim to identity…
News
Skewed media spend is reinforcing gender bias in ads
Progressive gender portrayals and female character inclusions in advertising are being undermined by skewed ad spend towards traditional gender roles…
Wunderman Thompson unveils female mentoring app
Wunderman Thompson UK is tapping into International Women’s Day by launching an initiative to empower and connect women across the…
Tiers are not enough; shoppers crave emotional loyalty
Brands are treading a fine line in the post-pandemic world, and, with VIP status and rewards no longer cutting it,…
ICO updates cyber attack guidance as Russia fears rise
The Information Commissioner’s Office is urging firms to step up their vigilance against cyber-attacks in the face of a heightened…
Global craft community shows solidarity for Ukraine
Craft breweries, cider makers, wineries, and drinkers across Europe are coming together for a series of events throughout March, to…
WPP and Accenture axe Russia as condemnation grows
WPP has confirmed it will be discontinuing all business activities in Russia over the country’s invasion of Ukraine, saying it…
Grey revolt: Waitrose forced to rethink digital strategy
Waitrose has been forced to rethink its new-look loyalty scheme, which only went live at the end of February, following…
Good data practice ‘beats off rivals and boosts sales’
A new analysis has confirmed what data professionals have been banging on about for years; good data practice is not…
ITV unveils ‘game changing’ streaming service ITVX
ITV is ditching its ITV Hub platform for a new streaming service, which it claims will be a boon for brands…