Ikea joins mass retail exodus from Russia in war protest
Ikea has joined the growing list of top retail brands which are suspending their operations in Russia, including H&M, Burberry,…
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Very Group overhauls online shopping to spruce up CX
The Very Group is aiming to boost its customer experience strategy with a new ecommerce platform, in a move which…
Next 15 swoops on Engine UK with £77.5m acquisition
Next 15 Communications Group, the consultancy behind Elvis and Planning Inc, has swooped on Engine UK to complement its data-driven…
Hastings Direct bigs up Wunderman digital overhaul
Hastings Direct has called in Wunderman Thompson Commerce to drive the UK insurance provider’s digital transformation in a move designed…
National Rail hits buffers with Eastern Europe ad blitz
National Rail-owned brand Interrail has raised more than a few eyebrows by launching a major email marketing campaign promoting holidays…
Mission snaps up youth agency Livity to boost network
The Mission Group is continuing to bolster its network with the acquisition of its 17th agency, Brixton-based shop Livity, which…
Age-old issues hit new surge of digital transformation
Brand owners’ stampede to complete their digital transformation programmes may have accelerated during the Covid pandemic but it is being…
Nectar to allow members to donate points to charity
Members of the Nectar loyalty scheme can now donate points to help support UK charities – from large brands, such…
Thameslink tries to lift gloom with new holiday push
Govia Thameslink Railway, which operates Great Northern, Southern and Thameslink train services, has launched an integrated campaign encouraging customers to…
Brands risk pushing shoppers into the arms of Amazon
Brands risk becoming a stepping stone to Amazon and competitors, with many abandoning their online baskets at the last moment…