Glenfiddich develops ‘4D’ ad blitz to bring Stag to life
Single malt Scotch whisky brand Glenfiddich is aiming to stand out from the crowd – literally – with a new…
News
Asda picks Eagle Eye – and Tesco skills – for loyalty trial
Asda has turned to the company backed and run by former Tesco chiefs Sir Terry Leahy and Tim Mason to…
OMG! WFH CMOs express FOMO from hybrid working
Chief marketing officers might be in demand as firms hunt executives to help navigate the pandemic but the vast majority…
Nick Dixon marks return with £15m acquisition of Edit
Serial entrepreneur and former Blueberry Wave and HH Global chief Nick Dixon has returned to the industry by swooping on…
Covid consumer behaviours are here to stay, say CMOs
Marketers still resisting the Covid-inspired “new normal” – triggered by changes in consumer behaviour during the pandemic – need to…
Merkle creates top job to bring media and CXM closer
Dentsu-owned data-driven marketing agency Merkle has created the new role of managing director of its media practice, as part of…
MSQ revenue boost ‘much more than a Covid bounce’
International marketing group MSQ is on track to deliver its most successful year to date after reporting 35% year-on-year revenue…
Safer Date jumps in bed with Mediaworks to launch app
Online dating start-up Safer Date, the first site that requires ID checks for every sign-up to tackle anonymous and fake…
Class action ruling could force rewrite of UK data laws
Legal experts have delivered their verdict on this week’s ruling which rejected a £3bn class action against Google, with most…
Tech and new biz chiefs boost senior team at VCCP CX
VCCP’s customer experience arm VCCP CX has made two senior hires, bringing in a technology chief and a new business…