Brands urged to rethink ‘hopeless’ digital experiences
Marketers are being urged to overhaul their digital strategies on the back of a new study which reveals that most…
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Top data and digital roles to drive Medialab expansion
Medialab has created two top-level roles as part of its strategy to put digital and data to the core of the agency’s…
MSQ sees off Covid nightmare to reveal record results
MSQ has battled through the Covid pandemic to reveal record results following a series of strategic investments that it claims…
Precision Marketing boost as Omnicom scoops Philips
Omnicom’s Precision Marketing Group has emerged as one of the big winners in health tech and beauty giant Philips’ decision…
‘Most brands could die and no-one would give a toss’
Brand owners’ attempts to show they are caring, sharing and worthy risk being dismissed by consumers as simply “CSR washing”,…
Rise at Seven set for new expansion with Nasty Girl win
Sheffield and London based search agency Rise at Seven has strengthened its relationship with the Boohoo Group after being appointed…
Former Ogilvy graduate trainee Gordon is the new boss
Ogilvy UK has rewarded nearly 30 years of loyalty to the agency by appointing Fiona Gordon – an agency lifer…
TikTok takes off as Covid fuels rise of social commerce
TikTok’s drive for a major slice of the online shopping market has gone into overdrive since the start of the…
GDPR three years on: ‘The aperitif to a cookieless world’
Back in 2018, when GDPR first came into force after a two-year grace period and a barrage of apocalyptic scare…
Irish DPC faces new showdown as MEPS vote for action
On the eve of GDPR’s third anniversary, MEPs are ratcheting up the pressure on the Irish data regulator to get…