Lack of democracy puts the kibosh on data strategies
Only just over one in ten (13%) big businesses are delivering on their data strategy, with most laggards citing ongoing…
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MSQ fires up green push with chief sustainability officer
With businesses across the planet falling over themselves to big up their green credentials on World Earth Day, marketing group…
Brussels faces industry ire over plans for ‘GDPR for AI’
Companies which use algorithms that discriminate against certain groups or calculate credit scores using information about consumers’ online habits could…
German privacy firm buys MyLife Digital from Inc & Co
Inc & Co, the Manchester-based group which has been on a major acquisition spree since launching in 2019, has already…
Online spend proves Teflon-coated against Covid cuts
The UK digital advertising market has proved resilient to the Covid pandemic, while all around were in the doldrums, witnessing…
TikTok faces High Court showdown over kids policy
TikTok’s claims that privacy and security are its top priorities are to be tested in the High Court with the…
‘Dream win’ for Rapp as agency feasts on KFC account
KFC has handed its CRM and customer loyalty account for the UK and Ireland to Rapp, succeeding Iris, which has…
TMW and Specialist Works join Freesat ‘agency family’
Freesat, the free satellite TV service, has appointed TMW Unlimited to run its creative account and The Specialist Works as…
We’ll drink to that: App downloads soar after lockdown
The Government might still be struggling to convince the British public of the merits of downloading the NHS Covid contact…
Dear [name in here]: Tech go-slow ‘hits personalisation’
Gartner’s 2019 prediction that personalised marketing would be dead as a Dodo within five years might have been greeted with…