Shopping lists ripped up for ‘in the moment’ purchases
Supermarket customers have busted one of the biggest myths about shopping behaviour, revealing that most purchasing is not habitual – with…
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Budgets on life support as Trump gives firms the willies
Marketing budgets flatlined during Q4 as businesses exercised caution in the wake of ongoing economic uncertainty – especially over Donald…
Get your kicks in 2026… by getting audio in the mix
As we head into 2026, one thing is clear: audio advertising is no longer the quiet workhorse of the media…
Deepfakes and AI wreak havoc in recruitment market
As if the recruitment process was not hard enough already, UK employers are facing a new and urgent challenge with…
Lidl GB promotes insider to lead its customer business
Lidl GB has promoted former graduate trainee Louise Weise from customer director to chief customer officer, in a move which…
Harvey Nicks puts tiers at the heart of loyalty revamp
Upmarket department store Harvey Nichols is revamping its loyalty scheme as part of what it describes as an “ongoing transformation”,…
Deliveroo plays on the ‘Bear Necessities’ with Pablo ads
On-demand delivery platform Deliveroo has launched a new campaign under its global brand platform “Now Just Got Even Better”, aimed…
Get your kicks in 2026…by channelling IRL in the AI age
Over the past 12 months, several social, political and technological shifts have been gathering momentum. Individually they’re interesting, but taken…
VCCP nets John Frieda as brand unveils global relaunch
Haircare brand John Frieda, part of Japanese beauty manufacturer Kao, has appointed VCCP to lead the creative and strategic development…
ITV jumps into bed with Global for £1m Birthday Draw
Commercial media and entertainment giants ITV and Global have joined forces to launch a new national weekly prize draw to…