VML drafts in WPP global client lead to succeed Hulbert
VML has appointed Joe Petyan – the WPP global client lead for HSBC and Haleon – the new chief executive…
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Miracle-Gro owner wants CRM to blossom with Flourish
Evergreen Garden Care, one of the world’s leading garden care companies, is aiming to deepen consumer relationships and unlock long-term…
Get your kicks in 2026… with omnichannel engagement
The concept of omnichannel engagement may be nothing new but, as we head into 2026, it’s no longer a nice…
FT ‘For The Why’ marks first global campaign by NCA
The consumer subscriptions business of the Financial Times has launched a new global marketing campaign designed to highlight the FT’s…
E.On consumer business hires influencer agency TSA
The UK consumer division of the energy company E.On is aiming to overhaul its social content creation strategy to support…
IPA names ‘six of the best’ in New Year’s Honours list
The IPA has rewarded six advertising professionals for their “outstanding” service to the industry as well as for raising the…
Car marketers upbeat on revenues and spend for 2026
UK automotive industry marketers reckon the year ahead will be defined by growing revenues, investment and budgets, but have dismissed…
Vodafone ‘Nation’s Network’ blitz battered by watchdog
Vodafone could be forced to pull the plug on its tagline “The Nation’s Network” – or at the very least…
Get your kicks in 2026… by offering paid experiences
For years, marketers have fixated on the attention economy – fighting for a few more seconds of a consumer’s scrolling…
MPs urged to rein in UK reliance on US tech giants
Privacy organisation Open Rights Group is calling on MPs to implement a digital sovereignty strategy to reduce the UK’s reliance…