Top data firms unite to tackle Covid surge in data decay
Four of the UK’s leading providers of customer data hygiene services have buried the hatchet to collaborate for the first…
News
Forget CMO or CDO, Aldi hunts chief egg tasting officers
Chief marketing officers might be on the way out, and chief data officers may be hard to recruit but Aldi…
Luxury fans, and ICO, boost Hotel Chocolat online sales
It seems the mystery shopper at the Information Commissioner’s Office is not the only one craving the delights of Hotel…
Skills crisis forces marketers to be hard at it all night
Marketers are being forced to work longer hours due to a major skills shortage in the industry, according to a…
Lavazza pours social brief into Communicator London
Lavazza, the Italian coffee brand established over 120 years ago, is aiming to ensure its social media activity still has…
Now Experian is facing £34bn class action thunderbolt
A new court case is threatening to pile even greater pressure on Experian over its direct marketing data practices, through…
Virgin Red appoints partners for loyalty scheme roll-out
The Virgin Red loyalty scheme has expanded its partnership with both Collinson Valuedynamx and Points International following the roll out…
37 billion data records leaked last year in 140% rise
The challenge for companies in keeping their customer data secure has been laid bare with new figures showing there was…
TSB banks on addressable TV for customer attribution
TSB is launching a major data-driven TV ad campaign in which it will overlay its first-party data on to the…
Industry barfs as Govt cooks up online junk food ad ban
The UK ad industry has splattered a new report which claims to have unearthed fresh evidence that online junk food ads…