Facebook, Google or Microsoft: Which is more effective?
Marketers struggling to work out whether to advertise on Facebook, Google or Microsoft have been given a major boost with…
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QR gets the A-OK as Covid brings tech in from the cold
The QR code has gone from retail promotional device to being hailed by consumers as the future of shopping, following…
Publicis launches apprentice scheme for diversity push
Young people from marginalised communities are being offered a new path into advertising with the launch of a Publicis Groupe-backed…
Top clients and agencies join industry climate campaign
Many of the biggest names in advertising and marketing – including Dentsu, Facebook, Google, Havas, Omnicom Media Group, Publicis Groupe,…
Digital transformation surge fuels quest for quality data
The Covid-19 pandemic might have triggered an acceleration of companies’ digital transformation plans but it has also fired up demand…
CMA ratchets up attack on online advertising duopoly
The boss of the competition regulator has stepped up the UK’s attack on Facebook and Google’s dominance of the online…
Jellyfish boosts expansion drive with major buying spree
Digital marketing agency Jellyfish has made five new acquisitions as part of its international expansion drive designed to tap into…
IDM launches first accredited training scheme for AI
The IDM, the training organisation dedicated to the data-driven marketing industry, is aiming to close the skills gap in new…
Data firms in demand as brands look to replace cookies
The death of the third-party cookie is likely to trigger a major boom in the data industry, with both marketers…
Travel sites swamped as Brits crave holidays in the sun
The travel industry has witnessed a huge surge in bookings since the Government revealed its “road map” out of lockdown,…