Double acquisition fuels the launch of Inc Retail Group
Manchester-based digital collective Inc & Co, which last year snapped up a raft of businesses including MyLife Digital and Wood…
News
Brands go on moral crusade to keep customers on board
Ethics and morality have now taken centre stage in the marketing department, corporately even if not individually, with brands doubling…
Mail order soars as print shines in home shopping boom
Mail order catalogues have witnessed a major Covid “bounce” to become one of the fastest growing sectors in the world…
Irish GDPR investigations ‘hampered by ancient tech’
Investigations by the Irish Data Protection Commission, the GDPR overlord for nearly every US tech company operating in the EU,…
Data silos mean UK firms ‘waste £730m’ on paid search
UK businesses wasted an estimated £728.9m on paid online search last year alone, due to a failure to implement a 360-degree view…
Brits turn to booze and beauty to survive Lockdown 3.0
Brits have been stocking up on booze and make-up – but not necessarily at the same time – as January…
Boardroom indifference holds back apprentice take-up
Marketing industry apprenticeships are facing an uphill struggle to get off the ground because company directors are simply not engaged…
Co-op hires BBC chief to lead data ‘centre of excellence’
The Co-op has turned to the broadcast industry to appoint a new head of CRM and customer experience, bringing in…
TikTok eyes home shopping bonanza with new features
Just days after signalling a major push to attract advertisers to its site through a deal with WPP, TikTok has…
Jacuzzi jumps in with Jaywing to make a splash online
Leading hot tub manufacturer Jacuzzi is switching from an international marketing strategy to go local in an effort to make…