Sector turns corner, dare we plan on Roaring Twenties?
Marketers might not want to tempt fate by shouting it from the rooftops but the UK ad market finally appears…
News
CMOs to play it ‘safe’ by targeting existing customers
Nearly three-quarters (73%) of senior marketers have said they will be targeting existing customers in an effort to fuel growth…
Honda hands data-driven European media brief to UM
Honda Motor Europe is planning to ramp up its data-driven digital transformation with the appointment of media agency UM following…
Krow promotes ‘home grown’ talent as co-founders exit
Mission Group agency Krow London has overhauled its senior team following the departure of two co-founders, chief strategy officer Malcolm…
CMA widens probe into use of ‘murky’ online algorithms
The UK’s competition watchdog is ratcheting up its probe into how companies are using algorithms – most notably through artificial…
Calls grow for action on working from home snooping
The Information Commissioner’s Office is being urged to tighten up the rules on staff snooping following a surge in new…
John Treacy joins MRM UK to head up the creative team
MRM UK has drafted in former Proximity London executive creative director John Treacy to lead its creative department following last…
Amazon leads charge as home shopping traffic surges
The home shopping frenzy saw traffic to Amazon’s UK site jump 32% last year, reaching more than 6.5 billion visits,…
Barclays goes down under to hire new chief data officer
Barclays has literally gone to the other side of the world to recruit its latest data chief, hiring the former…
Merkle picks Vodafone chief to lead Pega partnership
Merkle has appointed Vodafone’s group head of marketing technology strategy to a new role leading the agency’s partnership with software…