Acxiom in deal to offer ‘hyper-personalisation at scale’
Acxiom has signed a strategic partnership with personalisation platform Boxever in a deal designed to strengthen to offer clients of…
News
Marketers are chasing fewer jobs but signs of recovery
With the UK bracing itself for a fresh round of job losses, marketers are facing increasing competition for new roles,…
Programmatic spend soars again despite privacy fears
Programmatic advertising may still be wrestling with privacy concerns, especially around realtime bidding, but brands continue to plough in their…
Once more with feeling: Marriott wins new delay to fine
Another week, and Marriott International has secured yet another delay to its proposed GDPR fine, the fifth time its lawyers…
ITV finally launches Planet V addressable TV platform
ITV is at last rolling out its addressable TV ad-buying platform, Planet V, nearly a year after hailing its launch, and…
Very Group brings back Hornby as digital CX director
The Very Group, which last week appointed its first chief data officer, is further beefing up its senior team by…
Clear as mud: Brits in dark over what firms do with data
Industry efforts to promote data transparency appear to be falling on deaf ears, with the majority of Brits oblivious to…
John West rejects the rest and hands account to Havas
John West, the UK canned fish brand forever synonymous with the strapline “It’s what John West reject” as well as…
Wunderman apprenticeship scheme woos diverse talent
Wunderman Thompson is aiming to shake up its recruitment strategy with the launch of a new apprenticeship scheme designed to…
Germans issue 27th GDPR fine as H&M is hit for €35m
The German data protection authorities have shown the benefits of Teutonic efficiency after dispatching the country’s 27th fine under the…