US tech giants rocked as Privacy Shield gets the chop
Thousands of companies that rely on the Privacy Shield agreement to transfer personal data between the EU and the US…
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Unlimited backs women in tech in Angel Academe deal
Marketing services group Unlimited has signed a strategic partnership with investor network Angel Academe as part of a major commitment…
Covid has given CMOs the chance to prove their worth
Covid-19 might have decimated marketing spend, but UK marketers feel the pandemic has also given them the opportunity to redefine…
Northern powerhouse set to dominate marketing sector
The marketing industry’s efforts to attract a more diverse workforce may just be starting to pay off with new research…
Brands urged to reinvest in marketing now for recovery
Brand owners must begin ploughing cash back into their marketing activity urgently so that they can reap the rewards once the…
Subscription analytics set to grow 1,214% to $126.5bn
Brand owners will increasingly abandon internal hardware systems to embrace cloud-based subscription data analytics services, with the global market forecast…
P&G switches to Google Cloud for analytics and AI drive
Procter & Gamble, the packaged goods giant behind Fairy, Gillette, Pampers and Lenor, is strengthening its relationship with Googe Cloud…
Ocado hunts tech staff as it turns away new customers
Online grocery giant Ocado is creating hundreds of new tech jobs – including roles covering data science, artificial intelligence and…
Calling all misfits and weirdos: No 10 builds data unit
The Cabinet Office has launched a major recruitment drive to staff up a new data science unit in No 10,…
Joint venture offers brands ‘local at scale’ marketing
Brands aiming to tap into consumers’ new love of shopping local have been given a boost with the launch of…