Medialab creates data and performance leadership roles
Medialab appears to have fought off the Covid hell which is ravaging most agencies with a major recruitment drive to…
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ICO reveals fewer than 1% of investigations led to a fine
The Information Commissioner’s Office annual report has exposed a chronic hit-rate when it comes to regulatory action, despite operating costs…
Channel 4 signs up Trade Desk for data-driven TV boom
UK broadcaster Channel 4 has signed a new programmatic advertising partnership with adtech company the Trade Desk which it claims…
Lidl plots UK roll-out of virtual customer loyalty scheme
Lidl is poised to roll out a new rewards app in the UK, which offers customers guaranteed savings each week…
HH Global swallows US giant to boost expansion plans
HH Global Group, the marketing activation company which owns a big chunk of Blueberry Wave, has now swallowed up one…
Big data set to beat off ad slump and surge past $229bn
As the advertising industry reels from the effects of Covid-19, the data sector continues to not only weather the storm…
McCarthy to lead Dentsu digital transformation assault
Dentsu Aegis Network is aiming to tap into the Covid-19-fuelled surge in digital transformation activity by creating a new technology…
TikTok whacked again over abuse of kids’ personal data
Social media sensation TikTok, which is under investigation over data protection breaches on both sides of the Atlantic, has been…
Sainsbury’s eyes fresh growth with garden centre tie-up
Sainsbury’s is aiming to dig up a whole new customer base through a partnership with Dobbies garden centres which will…
Go Inspire unveils face mask mailshot plan for retailers
The Go Inspire Group, the Leicester-based marketing services specialist, has come up with a novel approach for retail clients to…