Shell forced to axe misleading ‘carbon neutral’ Go+ ad
A radio ad campaign promoting the Shell Go+ loyalty club has been pulled off air following a raft of complaints…
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Publicis appoints Daimler chief to boost ‘Power of One’
Publicis Groupe is beefing up its “Power of One” data-driven marketing model by poaching one of its senior clients at…
Unlimited pools B2B agencies to create TMW Business
Unlimited, the marketing services group behind TMW Unlimited and Nelson Bostock, is rebranding its B2B agencies under the TMW Business…
Fears rise over backlash from ‘track and trace’ fiasco
Marketing businesses are growing increasingly critical of the Government’s handling of the coronavirus pandemic, amid heightened concerns that its botched…
Irish data regulator ‘go-slow’ triggers judicial review
The Irish Data Protection Commission is facing a judicial review of its operations following complaints over its handling of GDPR…
Macmillan revamps fundraiser as AMV activity breaks
Macmillan Cancer Support is overhauled its major fundraising programme for the World’s Biggest Coffee Morning by allowing hosts to hold…
MSQ campaign woos new voters in Scotland and Wales
The Electoral Commission is launching a new marketing campaign to support voter registration in Wales and Scotland following a change…
Over half of brands have increased spend since outbreak
Covid-19 may have knocked many companies’ marketing plans for six but more than half (52%) have actually increased their spend…
Charities ramp up digital as mail and phone also return
Two-thirds of charities have overhauled the way they communicate with supporters during lockdown, ushering in a new era of increased…
Unlimited launches group behavioural science operation
Unlimited has set up a new division staffed by neuroscientists, research practitioners, trend analysts, data scientists and behavioural scientists to…