GB Group ‘well-positioned’ as profits increase by 40%
GB Group is continuing its impressive growth with full year revenues up 39% to £199m, including a double-digit (11%) rise…
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Merkle appoints insider to lead data-driven integration
Merkle has created a new senior role to help brands drive the integration of their adtech, martech and data capabilities,…
Diet Coke break marks first campaign since lockdown
Coca-Cola is launching its first campaign since hitting the pause button on all marketing activity in March, in response to…
Brands spanked for Pride tokenism in LGBTQ+ backlash
Further evidence of marketers’ blinkered attitude has emerged in a new study revealing a fall in the number of LGBTQ+…
‘Smug’ marketers blind to what makes consumers tick
Marketers and their agencies are so obsessed with fame, image and money that they overestimate the importance of these aspirations…
Blue Monday for electro-pop giants in price-fixing row
Keyboard and electronic drum kit makers Roland and Korg – whose sound defined the Eighties’ synth-pop of bands from New…
Rogues hang up as nuisance calls plummet in lockdown
Covid-19 might be wreaking havoc with all areas of business but it seems to have also put the wind up marketing rogues, with…
Agencies unveil diversity-led apprenticeship programme
The IPA and Creative Pioneers are backing a new apprenticeship scheme for young creatives, designed to help tackle the dominance…
Facebook ad boycott targets EU as top US brands join
The Facebook advertising boycott campaign, which has already seen 160 companies – including major brands including Unilever, Levi Strauss, Starbucks,…
Over 10,000 customers join EasyJet data breach action
The law firm which launched an £18bn class action claim against EasyJet, just days after the airline reported a massive…