ICO hunts advisors for inside track on adtech industry
The Information Commissioner’s Office is so desperate to work out how the adtech sector actually works that it is seeking…
News
Guinness heads outdoor to home in on Six Nations fans
Guinness is exploiting its sponsorship of the Six Nations by encouraging rugby fans to neck more pints of the black…
Google gets green light for $2.6bn Looker acquisition
The UK Competition & Markets Authority has kicked into touch concerns over Google’s stranglehold on the big data analytics market…
Colwell joins bio-fuel group to lead marketing operation
Former Media Octopus and LBM chief Andrew Colwell has become the marketing director of bio-fuel CHP, sustainable energy and carbon…
Irish raid forces Facebook to dump dating app launch
Facebook has been forced to suspend today’s launch of its dating service in Europe – planned to coincide with Valentine’s…
MSQ nets Innovate UK task to build data-driven insights
Innovate UK, the non-departmental Government-backed innovation agency which has a budget of over £400m, has appointed MSQ Partners to transform…
New Ofcom powers to rule social media firms ‘doomed’
Government measures to give Ofcom greater powers to police social media companies are doomed to fail, with the threat of…
Whole Lotta Love? AI song is Valentine’s Day massacre
With artificial intelligence “use cases” spanning everything from healthcare, policing and finance to marketing, education and robotics, many people may…
ICO Code will set industry back 20 years, DMA claims
The new statutory Direct Marketing Code of Practice will hand increased power to the online giants, create more consumer confusion,…
Brands urged to ‘do the right thing’ over data privacy
Brand owners must stop viewing consumer privacy as a compliance issue and start promoting responsible marketing as a driver for…