Macmillan eyes donor boom with will-writing campaign
Macmillan Cancer Support has hailed a major influx of supporters signing up to its free will-writing service on the back of…
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Digital adspend hits £7.2bn as video plays starring role
As the marketing industry braces itself for the latest IPA Bellwether Report, the IAB has brought some light relief to…
Brussels told to get a move on with ePrivacy overhaul
The lack of progress over the EU ePrivacy Regulation is leading to the continued abuse of consumers’ most sensitive data,…
Forget brand power; data privacy is the defining factor
Gone are the days when brand was king; consumers say they are now more likely to accept an inferior product…
Irish data protection chiefs denied GDPR fighting fund
The Irish Data Protection Commission has hit out over a funding shortfall after Dublin snubbed its request for extra cash…
London calling: TMW scoops domestic tourism business
London & Partners, the Mayor of London’s official promotional agency, has appointed TMW Unlimited to develop a new campaign to…
Martech spend tops $120bn but marketers crave more
Marketers might still be bamboozled by martech’s complexity but the global industry is steaming ahead regardless, witnessing 22% growth over…
Rapp calls for industry to join apprenticeship scheme
UK businesses are being urged to sign up to a new apprenticeship scheme being pioneered by agency Rapp UK, designed…
N Brown gets back in shape with digital transformation
N Brown, the one-time lumbering mail order giant, has proved that digital transformation does not have to be “all pain,…
Nectar kicks off campaign for new-look loyalty scheme
Nectar is launching a major marketing campaign to promote its latest revamp, and introduce its new “get your Nectar on”…