Merkle pools data and tech teams for 700-strong unit
Merkle is creating a 700-strong team of data scientists, engineers, analysts and strategists for the EMEA region, in an effort…
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Whistl eyes major boost from partially addressed mail
The push to get client marketers to sign up for “partially addressed mail” – hailed by some as the saviour…
Swarovski strikes global deal to polish up marketing
Swarovski, the jewellery and accessory brand sported by Beyoncé, Taylor Swift and Rita Ora, is deploying a new marketing attribution…
The7stars nets challenging brief from challenger TSB
TSB, the company which likes to position itself as a “challenger bank” , has appointed “challenger agency” the7stars to handle…
MSQ Partners ties knot with Davis for media start-up
MSQ Partners is jumping into bed with former Blue 449 chief executive Simon Davis to open a new independent media…
Data breaches, not rogues, are ICO Public Enemy No. 1
Companies suffering data breaches are far more likely to be clobbered by the Information Commissioner’s Office – and harder –…
Radio ad industry pokes fun at adtech to woo brands
Radio advertising might have been around for nearly 100 years but – according to a new industry-backed campaign, at least…
Cootes ditches Lida to take on top role at Digitas UK
Publicis-owned Digitas UK has completed the line-up of its new management team following last year’s top-level exodus, by appointing Lida’s…
Zoopla appoints Rapp UK to home in on CRM strategy
Online property giant Zoopla is planning to beef up its CRM programme with the appointment of Rapp UK to put…
Ogilvy leads field as DMA Awards shortlist is revealed
Ogilvy UK has emerged as the agency to beat at this year’s DMA Awards, leading the field by a country…