Macmillan puts support at the heart of brand overhaul
Macmillan Cancer Support has launched a major marketing campaign bringing to life its new brand proposition ‘Whatever cancer throws your…
News
IAB in dock over sector’s ‘systemic’ breaches of GDPR
The IAB has been dragged into the row over claims that the online ad industry is responsible for “systemic” breaches…
WPN Chameleon sets up unit for international expansion
WPN Chameleon is defying Brexit uncertainty by expanding overseas with the launch of an international division, having tested the concept…
Blood donor campaign uses live data to boost sign-ups
NHS Blood & Transplant is launching a new digital out of home campaign which uses live data from local donor…
Adspend to slow even if the UK secures Brexit deal
UK advertising spend is forecast to slow this year to 4.6%, with challenging times for direct mail and TV and…
Havas Helia picks up Open University CRM business
The Open University has pooled the majority of its marketing business into Havas Group, handing its CRM account to Havas…
Lida promotes Spencer White to creative director role
Lida has promoted associate creative director Spencer White – who has been with the M&C Saatchi-owned agency for seven years…
Consumers ‘more confident in how brands handle data’
Two-fifths of consumers (41%) say they are more comfortable and confident that brands are handling their data correctly thanks to…
LNER recruits TMW Unlimited for rail loyalty business
London North Eastern Railway (LNER), the train operating company that operates the East Coast Main Line franchise that runs from…
Google appeals €50m fine, insisting it followed guidance
Google has said it will launch an appeal against this week’s record €50m (£44m) fine for breaching GDPR, insisting its…