Callcredit taps into AI to fight fraudsters and defaulters
Callcredit has turned to artificial intelligence to tackle fraudulent loan applications as well as potential loan defaulters by using machine…
News
UKIP tries to block ICO probe into Brexit vote targeting
UKIP is attempting to block an investigation into its use of analytics and profiling during the EU Referendum campaign, which…
House of Fraser wins battle of festive email campaigns
The jury is still out on which brand won the battle of the Christmas TV ads but in the world…
Programmatic fears fail to halt march of the machines
It seems that despite widespread concerns that programmatic advertising is open to fraud, when push comes to shove brand owners…
Gambling ad roasted for branding Loose Women ‘pigs’
An online gambling firm which branded the stars of ITV daytime show “pigs” has been slapped down by the ad…
Final GDPR consent guidance may not be out until April
Anyone banking on the Information Commissioner’s Office providing a pre-Christmas GDPR treat by publishing its final consent guidance for the…
Online display ads ‘also drive instore sales’ with 2:1 ROI
Concerns that online display ads rarely bring in revenue have been allayed – within the retail sector at least –…
Technology sector to use 20% of global power by 2025
Many sectors of direct marketing are used to being public enemy number one but few could shoulder the latest accusations…
Inspirational women unveiled in “20 in Data & Tech”
The initiative launched by senior female figures in the UK data industry to motivate and galvanize women working in the…
Too old or too young; age discrimination rife in industry
As the drive for diversity in the workplace gathers pace, it appears that both the bright young things of the…