Armadillo CRM secures MBO and targets 100% growth
Bath-based agency Armadillo CRM, which works with brands including McDonald’s, hotels.com and Disney, has undergone a management buy-out led by…
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£300k ICO fine fuels new call to bring directors to book
The Information Commissioner’s Office is continuing its fight to get the Government to reintroduce measures which would make directors of…
Bogus marketing consultant sent to prison for VAT scam
A company director, who tried to blag more than £140,000 in VAT repayments from HMRC by setting up umpteen marketing…
MSQ Partners lands global brief for personal care giant
Church & Dwight, the company behind personal care brands Arm & Hammer, Pearl Drops, Femfresh and Anusol, has appointed MSQ…
Direct mail witnesses the highest growth since 2011
Direct mail spend put in its strongest performance for nearly six years in Q3 2017, growing by 5.9% over the…
Adult site age checks could trigger mass porn pull-out
Adult entertainment sites such as Pornhub and Xhamster could see their web traffic go decidedly limp after the introduction of…
Exposed: the huge workload coming your way with GDPR
The scale of the extra workload companies can expect under GDPR has been exposed, with firms facing an average 89…
NSPCC online giving revamp triggers surge in donations
The NSPCC has hailed an overhaul of its online donation platform, after witnessing a 28% increase in the conversion rate…
New tool claims to link ROI from marketing to final sale
The quest for joined up marketing is hard enough, attributing ROI to disparate marketing channels nigh on impossible but help…
Direct mail giants join war on £10bn postal scammers
The UK’s leading direct mail companies have pledged to share intelligence on scam mailings and work together with law enforcement…