Email and social data flagged up general election result
While many were predicting a Conservative majority, an indepth analysis of the main political parties’ General Election email campaigns –…
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Europe faces shortage of 350,000 cyber security chiefs
The digital and data skills crisis might be getting all the headlines but according to a new study it is…
Former Amaze chief Pinto to lead Sharp Agency offshoot
Former Amaze commercial director Eli Pinto has been appointed to spearhead what is claimed to be a “new breed” digital agency…
Agencies under threat as brands take control of CRM
Brand owners are increasingly ditching their reliance on agencies to manage their customer data and CRM strategies – and are…
Charity group hails success of clampdown on chugging
The Institute of Fundraising is claiming its fight to clean up street fundraising – so-called chugging – is paying dividends,…
Daily Mail spreads fury as free Marmite offer dries up
The Daily Mail has been censored by the ad watchdog over a bungled promotion with Iceland Foods which promised readers…
‘Shocking’ sexual abuse link condemns GambleAware ad
Charity GambleAware’s first ever ad campaign, designed to expose the perils of betting to youngsters, has been branded “shocking and…
John Lewis tops chart for offline and online engagement
John Lewis has been crowned the best UK retail brand at engaging with its customers both offline and online, by…
Outsourcing group secures acquisition of Intermarketing
Intermarketing Agency has been acquired by Advantage Smollan for an undisclosed sum as part of the outsourced sales and marketing…
Calls for Fundraising Regulator to be merged with ASA
There are growing calls for the new Fundraising Regulator – which replaced the Fundraising Standards Board at the end of…