Denham’s crusade to boost data transparency in tatters
Information Commissioner Elizabeth Denham’s personal crusade to persuade companies to improve data transparency appears to have hit a brick wall after the…
News
RSPCA demands action over fake phone number scam
The RSPCA is calling on Ofcom and Google to act over a slew of rogue websites which are advertising phone…
M&S chief hails data strategy as Sparks leads revival
Marks & Spencer has reaffirmed its commitment to data-driven marketing by insisting it wants data analysis “to become the glue…
23red boosts senior team with new head of strategy
23red is beefing up its senior management with the appointment of former ZAK chief strategy officer Susan Poole as head…
Brands face CRM meltdown as data boycott grows
Brands are being warned they face an unprecedented dearth of customer data unless they refocus on building mutually beneficial relationships,…
Retailers ‘failing to address customer experience woes’
The question of what makes shoppers choose one retailer over another has vexed the industry for years; some believe price…
Effective personalisation? You’re more likely to see yeti
The effective use of cross-channel marketing appears to be as elusive as Big Foot for most in the industry, if…
MarketReach starts major push for programmatic mail
Royal Mail MarketReach is launching a new campaign through Lida to promote the benefits of its programmatic mail service, fronted…
All change again, Possible and Wunderman swap chiefs
The game of musical chairs is continuing apace over at Wunderman with managing director Chris Daplyn becoming CEO of sister…
DMA tells firms: don’t expect all the answers on GDPR
Companies looking for definitive answers on how to comply with the looming GDPR are barking up the wrong tree; organisations…