Saatchi X axed as Publicis brings back Arc London brand
Reports of the demise of Arc London appear to have been just premature excogitation after all; Publicis has revealed that…
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Aston Martin secures CRM deal to rev up engagement
On the surface, you would not think that Aston Martin and easyHotel Group would make perfect bedfellows, but the classic…
Industry giants back first UK programmatic mail service
Royal Mail and GI Solutions are backing a tech start-up which claims to offer the first programmatic direct mail service…
Brexit and Trump ‘forcing brands to reign in campaigns’
The success of Donald Trump and the Brexit victory may have sent huge swathes of the population into deep depression…
Santa Alzheimer’s ad cleared despite parental backlash
Alzheimer’s Research UK has escaped censure for a Christmas TV ad which showed that Santa had stopped delivering presents because he…
Kitcatt Nohr chiefs sue Publicis in £8.5m earn-out claim
Some of the biggest names in the direct marketing agency world have launched a High Court claim against Publicis Group…
DunnHumby boss Hay exits 16 months after sale fiasco
DunnHumby global chief executive Simon Hay is leaving the business just over a year after Tesco’s “farcical” attempt to flog…
Privacy chief accused of sucking up to the Daily Mail
One of the UK’s most highly respected charity marketing specialists, Stephen Pidgeon, has challenged the motives of Information Commissioner Elizabeth…
BT finally confirms combined DM brief for Wunderman
In what has been possibly the worst kept secret in recent years, BT Group has finally confirmed the appointment of…
TMW launches a ‘crap’ viral campaign for Dogs Trust
Valentine’s Day might be viewed as a bit of a stinker by some, but Dogs Trust is taking it step further…