RNLI opt-in goes down a storm as response trebles
Anyone still harbouring doubts about the wisdom of embracing an opt-in marketing regime need look no further than the RNLI’s…
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Panasonic invests £49m in robot which folds clothes
While the marketers look nervously over its shoulders, awaiting replacement by the robots, it seems they have something in common…
Retailers struggle to secure true customer devotion
The majority of British consumers are now in less committed relationships with their favourite retailers than ever before, with only…
Engine agencies launch data driven content platform
Marketing services network Engine Group is launching a new customer engagement and media delivery platform designed to help brands create…
Three would face whopping £1.8bn fine under GDPR
It has emerged that Three Mobile could have faced an eye-watering $2.2bn (£1.8bn) fine from Brussels if last week’s hack…
Three Mobile data breach could affect 6m customers
Three Mobile has been forced to fess up to a major data breach which, it has been claimed, could put…
Action for Children takes £100k hit from bust agency
Charity agency Neet Feet, which went into voluntary liquidation in the summer following claims over its aggressive fundraising techniques, has…
Marshall and Bonnet flush as Creston sells for £76m
Creston Unlimited, the company behind TMW, The Real Adventure and EMO, has struck a £75.8m sell-off to an Isle of…
Content sharers ‘are nine times more likely to buy’
Brand owners are being urged to tap into online consumer sharing activities to identify and predict new customers, on the…
MAA drafts in Graham Kemp to spearhead top team
The Marketing Agencies Association has restructured its senior team following the departure of managing director Scott Knox by bringing in…