Lord Saatchi leads new line-up for MarketReach blitz
Royal Mail MarketReach’s agency Lida has pulled more than a few strings for the latest Mailmen campaign, enlisting M&C Saatchi…
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Adobe forced to cough up $1m for 2013 data breach
Adobe has been fined $1m (£800,000) in the US for the 2013 data breach which exposed the personal information of…
Digital and CRM soar but external shocks hit EasyJet
EasyJet has bigged up its digital and direct marketing strategy, but has had to admit that “external shocks” – including…
Buster is most engaging ad but M&S is mums’ fave
The mums have spoken, and it is Marks & Spencer’s Christmas ad featuring Mother Christmas has been voted the favourite…
Uproar as train network derails Amnesty campaign
Network Rail has been blasted for its last-minute decision to pull Amnesty International’s new marketing campaign – which highlights the…
17-year-old lad pleads guilty to TalkTalk ‘car crash’
A teenager who admitted to a friend that he had done enough to go to prison for his part in…
Sky data chief McCarthy joins Signal as EMEA boss
Sky’s head of data partnerships, Nick McCarthy, is leaving the company after six years to join US cross-channel marketing technology…
Médecins Sans Frontières exposes Jordanian plight
Médecins Sans Frontières is launching a DRTV campaign, devised by WPN Chameleon, which features one of the charity’s own medical…
Direct mail proves its mettle despite online assault
Direct mail spend will hold firm in the face of a new surge in online spend and predicted wholesale cuts…
Support the Heroes ordered to suspend fundraising
Support the Heroes, the military charity which helps veterans with post-traumatic stress disorder, has been ordered to halt all fundraising…