M&S to bank on data as Sparks card comes to fore
Marks & Spencer is planning to ramp up its investment in data-driven marketing by ploughing more resources behind its Sparks…
News
It was email marketing wot won it for Donald Trump
Anyone still wondering how rank outsider Donald Trump made it the White House to become the 45th US President is…
Brands urged to tap into online sharing this Xmas
While the marketing world waits with baited breath to see this year’s John Lewis’ Christmas ad, advertising is just the…
Tesco Bank refunds £2.5m but insists data is safe
Tesco Bank has refunded £2.5m to customers whose current accounts were pilfered by online criminals at the weekend, although it…
Pension cold calling could be banned within weeks
Finance companies could soon be outlawed from making cold calls about pensions following fears that the pension freedoms have triggered…
Facebook waves white flag over WhatsApp data plan
Facebook has bowed to pressure from Information Commissioner Elizabeth Denham by agreeing to suspend its data collection from UK WhatsApp…
Somethin’ Else scoops I’m A Celebrity social media
Content agency Somethin’ Else has received an early Christmas present from ITV after being handed the broadcaster’s social media content…
Soaring direct mail open rates put online to shame
Direct mail may have its knockers – most notably a handful of MPs who love nothing more than to batter…
Caffè Nero brings in tech start-up for loyalty push
Mobile wallet start-up Yoyo Wallet is aiming to expand out of the university campus and into the high street through…
TPS swindler banged up for 5 years for £600k fraud
Rogue company directors whose firms attempt to dupe consumers out of their cash by selling them call-blocking devices take note:…