Digital chiefs feel the pinch but are still cock-a-hoop
From the outside looking in, digital marketers might look like they are getting all the budget and all the recognition,…
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Charities ‘haven’t a hope of meeting FPS deadline’
The Fundraising Preference Service will be unworkable for the majority of charities, because they will not be able to gain…
Loyalty schemes ‘must get under skin of shoppers’
Consumers’ appetite for loyalty schemes is showing no sign of waning but – and this is a big but –…
Brands warned as lax data checks spark £130k fine
Company bosses are being warned of the dire consequences of not carrying out stringent checks into the marketing data they…
Germans eye parcel boost with £243m UK Mail deal
The Germans are planning to make further inroads in the UK parcel delivery market after Deutsche Post DHL Group revealed…
ICO hails ‘unprecedented’ fall in robocall complaints
The Information Commissioner’s Office is continuing to big up its record against so-called nuisance calls and texts by insisting its…
Now Ladbrokes gets red carded for email cock-up
What is it with bookies and their email campaigns? Just weeks after Coral Interactive was flayed for sending a marketing…
Anti-begging ads ripped up for demonising homeless
Nottingham City Council has been shamed by the ad watchdog over a poster campaign which used offensive, stereotypical images of…
Microsoft and Adobe secure digital and data alliance
Microsoft is jumping into bed with Adobe in a deal which the two marketing technology giants claim will enable clients to…
Pop-ups, floaters and auto play ads go in IAB rethink
The IAB is set to ditch a raft of online ad formats – including fixed-sized, floating, pop-up, auto expand and…