Marketers claim data deluge is wrecking the day job
Another day, another survey shows marketers are spending more and more time working on data; no great surprise there you…
News
Scandinavian invaders plot raid on content agencies
Some 2,000 years after Scandinavian pirates set foot on mainland Britain and changed the face of the country forever, a…
All work and no play as most staff are too knackered
If you thought you were the only one toiling away while everyone else has gone down the pub, think again;…
Fedma shacks up with IDM to tackle skills shortage
Fedma, the European direct marketing industry body which can trace its roots back to 1980, is aiming to tackle the modern…
Only 2% of firms trust the customer data they hold
Businesses might persist in talking a good game when it comes to improving the quality of their marketing data but…
ICO plots recruitment drive to boost technology unit
New Information Commissioner Elizabeth Denham is planning a major recruitment drive to boost the regulator’s use of technology to find…
Marketing bosses accused of poo-pooing staff stress
Work-related stress is rife among workers in the marketing sector but it is also one of the last taboos, with…
Charity body calls for impact assessment for FPS
The Institute of Fundraising, the membership body for UK charities, is calling for the brakes to be slammed on the…
Guidelines for online ad viewability ‘are nonsense’
New in-depth research which used eye-tracking technology has made a nonsense of the current ad viewability guidelines by showing that an…
Decision Marketing starts campaign for TPS reform
Decision Marketing is launching a campaign aimed at building industry support to urge Ofcom to rethink how the Telephone Preference Service operates so legitimate…