Direct budgets fight back to hold off Brexit squeeze
Direct marketing budgets have been one of the main beneficiaries of the marketing industry holding its nerve against the doom-mongers…
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Latest ad-blocking figures make grim reading for IAB
The Interactive Advertising Bureau might want to look away now; despite insisting that ad-blocker downloads had levelled out, a new survey…
BT Sport pub mailing gets landlords in a right froth
BT Sport has been given a smack in the mouth over a tongue in cheek direct mail campaign which was designed…
Mobile specialist hands TV push to Media Octopus
Envirofone, which claims to be the UK’s leading mobile phone recycling service with more than 4 million “happy” customers, has…
Daily Mail beefs up its data, just don’t tell editorial
Direct marketing industry nemesis Mail Newspapers is ramping up its quest to gather more customer data – as well as…
ICO issues privacy notice warning in first GDPR code
Brand owners are being warned that it is no longer enough to stick a privacy notice on their website and…
Leo Burnett launches End Youth Homelessness blitz
The charity End Youth Homelessness has teamed up with Leo Burnett for a campaign aimed at raising awareness of the…
Daily Mail hires Jobsworth chief to run data strategy
Ian Thomas, the man who ran one of the direct marketing industry’s leading recruitment consultancies for nearly 14 years, has…
Royal Mail faces grilling over new scam mail exposé
Royal Mail has been accused of turning a blind eye to the long-term issue of scam mail because it brings…
Acxiom is first major player to offer Privacy Shield
Acxiom is claiming to have got one over on its rivals by announcing it has become the first major data company…