Govt chief says UK to lead world for digital start-ups
The UK’s new digital champion – the first Director General for Digital & Media – has pledged he will ensure that Britain is the…
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Diageo hires Sutherland as first chief digital officer
Drinks giant Diageo has created the role of chief digital officer and handed the post to former Vizeum, MindShare and…
RadiumOne bids to fight programmatic creative woe
A new service which aims to improve the creative quality of ads served programmatically, and in turn improve people’s experience…
Junk food lobby goes ape over ad for banana gadget
Proof if it were needed of the fervour of the junk food lobby has emerged once more following a failed attempt…
Google plans text message service for search results
Google is expanding its mobile advertising inventory by launching a new tool that connects brands directly with consumers over text…
Tech anxiety piles pressure on besieged marketers
No-one ever said that a marketer’s job was simple – or stress free – but those professionals who are struggling…
Former Teradata group Aprimo secures Azure deal
Aprimo, the second company formed by the private equity company which bought Teradata’s marketing operations, has sealed its first major…
Cello shake-up sees CRM agencies rebranded Signal
The Cello Group is pooling three of its marketing agencies – Tangible, Blonde Digital and Instinctiv – and rebranding them under…
Red Cross boss calls for closer charity collaboration
Charities must work closer together and “broaden alliances and collaboration” to get in shape for the modern world because the…
Hertz shuns media agencies to appoint NetBooster
Car rental giant Hertz has ignored the advances of traditional agencies to appoint digital performance marketing specialist NetBooster to handle its…