Partners opens lab to bring customers into agency
Partners Andrews Aldridge is further bolstering its use of technology by setting up a research and user test lab designed…
News
Digital bolsters adspend but 2017 looks challenging
The UK ad industry continues to shrug off Brexit uncertainty, with digital driving record growth for the first six months…
IBM’s Watson cranks up to revolutionise native ads
The rise of the robots in advertising has been well documented, although many see only problems ahead, but IBM’s artificial…
Virgin Trains tries to sex up travel on East Coast line
Virgin Trains is attempting to get back on track following the Jeremy Corbyn “traingate” row with a new innuendo-fuelled marketing…
New laws to finally nail rogue call company bosses
Directors of companies which abuse nuisance call laws will finally be held to account for the actions of their businesses…
Waitrose customers fume at loyalty card cutbacks
Waitrose has found to its cost that you mess with your loyalty scheme at your peril after major changes to the MyWaitrose programme,…
Burn boosts digital offering with agency acquisition
Brand response agency Burn, set up by former Black Cat duo Julie Cheetham and Guy McConnell, has expanded its digital…
Mailing house group kicks off relaunch campaign
The Strategic Mailing Partnership (SMP) – the group set up to strengthen the relationship between mailing houses and Royal Mail…
Online ad viewability push fails to make impression
The major push to address online ad viewability is being thwarted by the seemingly unstoppable rise in programmatic buying, according to…
Now brings in Fuel chief Wall to launch data unit
Now, the agency co-founded by former Rapier executive creative director John Townshend, is beefing up its data analysis function by…