Marketing Metrix whips up Bake Off winner again
The Great British Bake Off final might have lured in an audience of 15 million viewers, but a small group…
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Microsoft makes play for creatives with iMac rival
Microsoft is aiming to break Apple’s strangehold on the creative industries with the launch of two computers – an updated…
Poppy appeal asks donors to Rethink Remembrance
The Royal British Legion is urging the public to ‘Rethink Remembrance’ ahead of this year’s Remembrance Sunday, in a campaign designed…
Rapp retains ScottishPower for smart meter roll-out
Rapp has beaten off all-comers to retain ScottishPower’s UK domestic and SME direct marketing account, which it has handled since…
Blunder exposes 50,000 Virgin Media job applicants
Virgin Media could find itself hauled up in front of the Information Commissioner’s Office after a flaw in its online…
Charities have razed media channels ‘like rainforest’
MC&C founder and chief executive Mike Colling has likened the way charities have been using media channels to the “burning…
‘Fat Cheryl’ Diet Chef TV ad gets battered by the ASA
Weight loss company Diet Chef has felt the heavy hand of the advertising law after a TV ad for its…
Vodafone grovels as CRM cock-up sparks £4.6m fine
Vodafone has offered its “profound apologies” to customers after being whacked with a £4.6m for “sustained breaches of consumer protection…
Cloud computing giants set to clean up with GDPR
The date Friday May 25 2018 – when the EU General Data Protection Regulation (GDPR) finally becomes law – might…
Lida stitches up mailer for Ikea Family email offer
Ikea is launching a direct mail campaign to members of its Ikea Family loyalty scheme, in an effort to get…