Revealed: 5 billion reasons why claims firms love DM
Claims management firms may be the bane of legitimate direct marketers but there is no arguing that their often dubious methods…
News
The Big Short to win Oscar, indepth analysis shows
A digital marketing company which has used predictive modelling to successfully forecast the past three Best Picture Oscar winners is staking its…
Jaywing picks O’Brien to lead 60-strong data team
Jaywing has promoted Ben O’Brien – who has worked at the company for 15 years – to lead its data science arm,…
Telecos will have to give automatic compensation
Ofcom is to introduce a range of measures designed to ensure that all phone and broadband companies provide the quality…
Public back charity opt-out service to restore trust
Some charities may not be too keen on the idea but the Fundraising Preference Service has received a big thumbs’…
Asda taps into data for Clear Channel poster deal
Asda has signed a new outdoor media deal with Clear Channel which will see the supermarket giant share its sales…
Npower grovels over new customer data cock-up
Npower has been forced to apologise for a database gaffe which led to a woman receiving a court summons demanding over £1,000…
Brexit win will not halt EU data protection reforms
Anyone clinging to the hope that a win for the Brexit brigade will prevent UK companies from having to implement…
Customers in a froth over Starbucks loyalty revamp
Starbucks is remaining tight-lipped about whether controversial changes to its US loyalty scheme – which have seen customers take to…
BT call blocker will boost rogue firms, claims expert
The launch of BT’s call blocking service will harm legitimate telemarketers and trigger even more nuisance calls, according to one…