Only one of most complained about ads was banned
The Advertising Standards Authority has once again exposed that what the public view as offensive and misleading is entirely out of…
News
Brands wake up to data benefits but still need help
Businesses are increasingly aware of the revenue boosting potential of their data, with 79% seeing customer data driving most sales…
Partners Andrews Aldridge scoops B&Q business
Partners Andrews Aldridge has landed the B&Q direct marketing account as the DIY retailer looks to ramp up its loyalty scheme,…
Marketing Metrix unveils London segmentation tool
Marketing Metrix has launched a new tool designed to give brands the chance to harness the vast amounts of information surrounding…
Tesco call centre worker faces court for data theft
A Tesco contact centre worker is facing court action after being accused of stealing customer data from the supermarket giant’s…
Wagamama hires BT unit to boost loyalty strategy
Wagamama is embarking on a major customer loyalty push with plans to build a 360-degree view of customer activity across…
Four on trial over £9m direct marketing fraud
Four men from Norfolk have gone on trial accused of perpetrating one of the UK’s biggest direct marketing frauds through “a…
Eagle Eye develops loyalty scheme for Toby Carvery
Carnivores rejoice; you could soon be earning a raft of rewards at Toby Carvery outlets, after Mitchells & Butlers expanded its relationship with…
M&S Sparks scheme ‘just paint by numbers loyalty’
Former Tesco Clubcard chief Grant Harrison has slated Marks & Spencer’s attempt to build customer loyalty through its Sparks card,…
e3 launches Fashion Rules push for Royal Palaces
Historic Royal Palaces has launched a new online initiative by digital agency e3 to market its updated Fashion Rules exhibition being…