“I want to love you, feel you, Wrap myself around you, I want to squeeze you, please you, I just can’t get enough, And if you move real slow, I’ll let it go. I’m so excited, and I just can’t hide it, I’m about to lose control, and I think I like it, I’m so excited, and I just can’t hide it, And I know, I know, I know, I know, I know I want you, I want you.”
So, dear Foxy fans, can you guess the reason for my outpouring of Pointer Sisters’ joy? Wimbledon? Do me a favour. Summer heatwave? Bored of that already. Impending DM Girls Getaway? Close but no cigar.
Nope folks, today just happens to be one of the biggest days of the year – if not the biggest – in the Decision Marketing Nerve Centre. Have you guessed it yet?
For gawd’s sake, peeps, it is, of course, July 7, which makes it none other than WORLD CHOCOLATE DAY!
As the highly educational and deeply insightful official blurb explains: “Every year, World Chocolate Day allows chocolate lovers around the world to indulge in their favorite treat without any guilt. The day also celebrates all kinds of goodies made from chocolate, including chocolate milk, hot chocolate, chocolate candy bar, chocolate cake, brownies, or anything covered in chocolate.
“Most people love chocolate. In fact, nine out of ten people love chocolate. About 1 billion people eat chocolate every day. Besides the fact it tastes so good, there are some health benefits of chocolate. Chocolate increases serotonin and dopamine levels, which helps to boost the mood. Dark chocolate can also be especially good for you. Dark chocolate is a powerful source of antioxidants, plus it helps to improve blood flow, lower blood pressure, and reduce the risk of heart disease.”
And who could argue with that?
To be fair, it’s not even elevensies yet and I’ve already given my Gift Hamper for Chocolate Lovers and good seeing-to. Well, it does include KitKat Chunky, Aero, Yorkie, Flake, Picnic, Twirl, Bounty, Twix, Dairy Milk, Maltesers, and so much more. Mind you, I’m keeping the Finger of Fudge and Marianne Faithful’s favourite, the Mars Bar, for my afternoon session.
But, as ever, I hear you ask, what the hell has this got to do with marketing?
Well, as anyone who works at Mars Wrigley Confectionery, Ferrero Group, Mondelez International, The Hershey Company, Nestlé SA, Lindt & Sprungli AG will tell you, WORLD CHOCOLATE DAY IS MEGA!
Now, just send me over all you’ve got…