The move follows the hiring of six new associate creative directors in May, in a restructure initiated by chief creative officer Rik Haslam.
Earlier this year, the agency lost one of its most senior creative teams – Magnus Thorne and Paul Turner – who joined Pulse Group as joint ECDs.
Former Rapp London supremo Ian Haworth remains the head-honcho of the agency’s creative strategy, as global chief creative officer.
Andrews joins from Geronimo, where he had been for nearly 2½ years, and will be responsible for managing the London agency’s creative department.
He has worked in the industry for more than 25 years, in the UK, US and Australia, and is a well-known figure on awards judging panels, having picked up gongs at D&AD, Creative Circle, the DMA, Campaign Direct and John Caples.
Andrews joined Geronimo in June 2010, having worked at tech start-up eMortal. Prior to that he was one of the co-founders of Personal but quit the business before it merged and was subsequently subsumed into Partners Andrews Aldridge.
He has also had spells at FCB Sydney and Proximity, and was head of copy and co-founder of Basten Greenhill Andrews.
Haslam said: “The breadth of Jason’s experience makes him an ideal person to lead Rapp’s creative department. Our creatives need to be multiskilled in technology and creativity across all disciplines. They also need to be able to focus on the business impact their work delivers for our clients. Jason has all this in spades.”
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