Monty Don wannabes could be living the dream this week at the Royal Horticultural Society Chelsea Flower Show thanks to a deal struck by Blippar’s Omaid Hiwaizi to offer attendees a deeper and more immersive experience.
For the first time, attendees will be able to scan the show catalogues using the free Blippar app and receive carefully curated content relating to five of the sponsor gardens.
By ‘blipping’ (scanning) the pages of the show catalogue with a smartphone, users will unlock additional content such as behind the scenes interviews with designers, full access to the gardens plant list and a chance to win tickets to the RHS Hampton Court Palace Flower Show in July.
Blippar’s augmented reality technology will allow RHS Chelsea Flower Show visitors to unlock digital information – videos, photos, links and games – from real world items when viewed through the lens of their smartphone. In turn providing a more immersive, educational and entertaining experience.
RHS social media manager Ian Reynolds said: “The RHS are always striving to bring the best and most immersive experience to all our show visitors, not just on the ground but also in the digital space. We are delighted to be partnering with Blippar, initially at the RHS Chelsea Flower Show, to provide our visitors with an exciting new way to access additional content surrounding the most famous flower show in the world.”
Blippar global marketing manager Omaid Hiwaizi added: “We are thrilled to be partnering with the Royal Horticultural Society to provide an inside track on the featured gardens for the RHS Chelsea Flower Show. We are passionate in fulfilling people’s curiosity around horticulture whilst ultimately assisting the RHS in making the UK a greener environment.”
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