TMW launches dedicated digital ad studio for Sony

sony mobileTMW Unlimited is pulling out all the stops for long-standing client Sony Mobile by creating a dedicated digital production studio for the brand’s global digital marketing team.
The Sony Mobile Studio, which will sit in-house at the Creston-owned agency, will handle high volume digital marketing campaigns, boasting turnaround times from just two hours to the same day.
The studio houses a group of dedicated designers, art directors, copywriters and content specialists and is being run by TMW Unlimited senior creative Fraser Leggat as head of Sony Studio. It
The aim is to centralise and streamline digital ad production across digital agency partners from across the globe and enable the brand to be more agile and consistent with its creative output. The studio supports Sony Mobile’s omni-channel marketing approach and content including the Xperia Lounge App, Sony Mobile website and eCRM.
Sony Mobile head of digital communications Louise Booth said: “The dedicated studio has allowed us to reduce cost and increase efficiency in the creation of our omni-channel digital assets.”
Last year, TMW embarked on a highly ambitious global marketing campaign for the brand, which saw people in 48 cities around the world take and share photos on their Sony Xperia smartphones over the course of 48 hours.

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