Bray Leino Yucca reborn as customer experience agency

The Mission Marketing Group has relaunched its Bristol-based digital, direct and data agency Bray Leino Yucca as Bray Leino CX as part of an overhaul designed to target the customer experience market.
The Bray Leino CX team will be led by managing director Alan Thorpe (pictured) and combines strategic, creative and digital expertise of what was formerly Bray Leino Yucca, with technical capabilities from across Bray Leino Group.
The agency’s remit is to identify and address clients’ CX challenges, and through the backing of the wider Bray Leino Group, it is claimed that Bray Leino CX will have the freedom to deliver end-to-end consultancy, project delivery and measurement, with total objectivity.
The Mission Group commercial director Giles Lee said: “This move is a direct response to market demand. To negotiate the current landscape, businesses require agency partners that can help them understand and leverage rapidly changing customer expectations.”
Thorpe added: “The future of most organisations is tied up with meeting the customer experience challenge. The answer often touches many different parts of a business, spanning traditionally separate functions and making the required change difficult.
“Our ‘Whole Picture Thinking’ approach simplifies that change through a process of ‘identification, rapid proof of concept, value measurement, and rollout’. With this approach, we can help our clients close the gap between customer expectation and experience.”
Bray Leino Yucca was launched seven years ago, from the merger Yucca – which was acquired by The Mission Marketing Group in 2006 – and Bray Leino which was bought in 2011.