Purple Square CX opens dedicated office in the Nordics
Purple Square CX is opening a dedicated Nordic presence to support clients and partners across Sweden, Denmark, Norway, Finland, Iceland…
CX
Ex-Go Inspire chief Kyprianou reveals Purple Square role
Former Go Inspire managing director Dimitri Kyprianou has joined CRM and CX practice Purple Square as chief revenue officer, just…
Uncommon CX appoints first executive creative director
Uncommon Creative Studio’s CX practice has strengthened its leadership team by recruiting its first executive creative director, marking the next…
Havas Helia appoints Andy O’Carroll in major shake-up
Havas Helia, the agency which can trace its roots back to two of the UK marketing industry’s pioneering businesses, Christian…
Delusional bosses think their CX is way better than it is
Business leaders might talk a good game on customer experience, with 92% citing CX as a top strategic focus and…
Reviews now the primary source for online shoppers
Online reviews appear to have shed their “Jackanory” image as works of pure fiction to become the primary source for…
Marketers blame silo culture for holding back CX plans
Organisational contraints – including siloed data and tech – are continuing to thwart senior marketers, with two-thirds admitting that their…
‘Double busy’ consumers put CX convenience above all
Time-poor consumers with shorter attention spans are forcing marketers to prioritise the demand for convenience over any other factor, including…
SMEs eye technology boost to usher in new era of CX
Britain’s 5.5 million-strong army of small businesses are gearing up to make major investments in tech as part of plans…
Acxiom launches marketers’ blueprint for AI-driven CX
Brands still wrestling with the rise of AI-powered marketing are being offered a helping hand with launch of a new report which…