Reviews now the primary source for online shoppers
Online reviews appear to have shed their “Jackanory” image as works of pure fiction to become the primary source for…
CX
Marketers blame silo culture for holding back CX plans
Organisational contraints – including siloed data and tech – are continuing to thwart senior marketers, with two-thirds admitting that their…
‘Double busy’ consumers put CX convenience above all
Time-poor consumers with shorter attention spans are forcing marketers to prioritise the demand for convenience over any other factor, including…
SMEs eye technology boost to usher in new era of CX
Britain’s 5.5 million-strong army of small businesses are gearing up to make major investments in tech as part of plans…
Acxiom launches marketers’ blueprint for AI-driven CX
Brands still wrestling with the rise of AI-powered marketing are being offered a helping hand with launch of a new report which…
‘Pleasurable moment’: Reckitt hands Durex to McCann
Reckitt has jumped further into bed with MRM and McCann Worldgroup by slipping the agencies yet another huge slice of business, briefing…
Havas swoops for Uncommon in deal worth up to £120m
Havas has acquired a majority stake in Uncommon Creative Studio, claimed to be the fastest growing independent creative company in…
Ben Golik reunites with Goodman at Uncommon CX
Former M&C Saatchi and Lida chief Ben Golik has been reunited with Jonathan Goodman after being handed the role of…
Cutting back on CX will hit you hard, retailers warned
The vast majority (83%) of businesses view an engaging customer experience as a way to stand out against competitors, but…
Tech obsessed firms ‘out of touch’ with their customers
Businesses’ obsession with installing the latest technology to boost online customer experience is firmly at odds with what consumers actually…