Cutting back on CX will hit you hard, retailers warned
The vast majority (83%) of businesses view an engaging customer experience as a way to stand out against competitors, but…
CX
Tech obsessed firms ‘out of touch’ with their customers
Businesses’ obsession with installing the latest technology to boost online customer experience is firmly at odds with what consumers actually…
Covid pandemic ‘no excuse’ for delivering poor CX
Three years since Covid-19 was classified as an international public health emergency, it has been revealed the pandemic – and…
Reckitt erects customer data platform for CX boost
Global consumer goods giant Reckitt, whose brands include Durex, Clearasil, Cillit Bang and Vanish, is aiming to maximise the value…
Why are we waiting? Retailers in dock over CX failings
UK retailers might talk a good game about omnichannel marketing – ensuring they target shoppers at every touchpoint – but…
Charities more advanced at digital than private sector
Charities might have been slow to embrace digital channels but they are now outpacing the private sector when it comes…
VCCP takes on digital rivals with CX agency Bernadette
VCCP appears to have taken inspiration from a Four Tops classic to name its new customer experience agency, Bernadette, a…
Tena group hands big briefs to Wunderman Thompson
Essity, the global health and hygiene company behind Bodyform, Tena, Plenty and Cushelle, has appointed Wunderman Thompson to handle its…
Not a lot like a bot as human touch still rules OK
It may be nearly 45 years since Blondie sang “don’t keep me hanging on the telephone” but the sentiment is…
Havas Group bolsters CX with acquisition of UK agency
Havas Group is boosting its Havas CX network with the acquisition of independent digital experience agency Inviqa, as part of plans…