‘Pleasurable moment’: Reckitt hands Durex to McCann
Reckitt has jumped further into bed with MRM and McCann Worldgroup by slipping the agencies yet another huge slice of business, briefing…
CX
Havas swoops for Uncommon in deal worth up to £120m
Havas has acquired a majority stake in Uncommon Creative Studio, claimed to be the fastest growing independent creative company in…
Ben Golik reunites with Goodman at Uncommon CX
Former M&C Saatchi and Lida chief Ben Golik has been reunited with Jonathan Goodman after being handed the role of…
Cutting back on CX will hit you hard, retailers warned
The vast majority (83%) of businesses view an engaging customer experience as a way to stand out against competitors, but…
Tech obsessed firms ‘out of touch’ with their customers
Businesses’ obsession with installing the latest technology to boost online customer experience is firmly at odds with what consumers actually…
Covid pandemic ‘no excuse’ for delivering poor CX
Three years since Covid-19 was classified as an international public health emergency, it has been revealed the pandemic – and…
Reckitt erects customer data platform for CX boost
Global consumer goods giant Reckitt, whose brands include Durex, Clearasil, Cillit Bang and Vanish, is aiming to maximise the value…
Why are we waiting? Retailers in dock over CX failings
UK retailers might talk a good game about omnichannel marketing – ensuring they target shoppers at every touchpoint – but…
Charities more advanced at digital than private sector
Charities might have been slow to embrace digital channels but they are now outpacing the private sector when it comes…
VCCP takes on digital rivals with CX agency Bernadette
VCCP appears to have taken inspiration from a Four Tops classic to name its new customer experience agency, Bernadette, a…