Tena group hands big briefs to Wunderman Thompson
Essity, the global health and hygiene company behind Bodyform, Tena, Plenty and Cushelle, has appointed Wunderman Thompson to handle its…
CX
Not a lot like a bot as human touch still rules OK
It may be nearly 45 years since Blondie sang “don’t keep me hanging on the telephone” but the sentiment is…
Havas Group bolsters CX with acquisition of UK agency
Havas Group is boosting its Havas CX network with the acquisition of independent digital experience agency Inviqa, as part of plans…
MSQ swoops once more to create ‘design powerhouse’
International marketing group MSQ has whipped out its chequebook once more to acquire design business Elmwood and merge it with…
Tech and new biz chiefs boost senior team at VCCP CX
VCCP’s customer experience arm VCCP CX has made two senior hires, bringing in a technology chief and a new business…
CX ‘key to unlocking $605bn social commerce market’
Social commerce might be on the crest of a wave, with one forecast predicting the market will be worth $605bn…
‘Old school’ digital strategies holding back marketers
Marketing teams are being held back by outdated digital experience strategies, with nearly a quarter (23%) of UK marketers admitting…
Deaf, dumb and blind brands pooh-pooh CX feedback
Outstanding customer experience (CX) might well be one of the key drivers of purchasing decisions and long-term brand loyalty but…
CMOs seek tech that creates new sensorial experiences
Marketing chiefs from around the world believe that Covid-19 has irrevocably blurred the boundaries of content, commerce and culture, with…
Oh ‘eck it’s the wrong tech: Brands admit CX failings
New tech may be seen as the panacea for all customer experience ills but the stampede to combat the effects…