Merkle picks insider to lead new tech consulting wing
Merkle has appointed Andy Ankrah – who joined the agency as a graduate seven years ago – to head of…
CX
Uncommon reunites DM agency chiefs for CX Practice
Uncommon Creative Studio, the ad agency launched in 2017 by three former Grey executives “for a time when the world…
CX demands emotion and Darwinist functional efficiency
Brands striving to create standout customer experiences must get back to basics by embracing both efficiency and emotion to make…
Three overhauls online CX strategy with Yext Answers
Mobile phone network Three claims to have avoided the fate of Currys PC World – which has been hit by…
First Direct conquers all for CX as TSB hits rock bottom
Fresh from being named the UK bank most likely to expose customers to online fraud, TSB has now been fingered…
Marketers fail to adopt CX despite seeing its potential
With customer experience now viewed as one of the greatest things since sliced bread you would think that marketers would…
Mindshare unveils proprietary data analytics tool DX
WPP media agency Mindshare is taking on the data industry with the launch of an audience-first customer analytics tool, DX,…
Brand owners prioritise CX but fail to break down silos
Customer experience is now more important than even profit and revenue growth for most businesses, but successful implementation is being…
Bray Leino Yucca reborn as customer experience agency
The Mission Marketing Group has relaunched its Bristol-based digital, direct and data agency Bray Leino Yucca as Bray Leino CX…
Ex-Rapp chief to lead PwC customer experience drive
PwC is bolstering its attack on the agency marketing by hiring its first chief customer experience officer in a move…