Treasury Wine Estates has appointed The Corner London to run the global marketing and advertising account of its Squealing Pig Wines brand following a competitive pitch, run by TrinityP3.
The agency will start work immediately on a new brand strategy and subsequent global ad campaign which will aim to continue the momentum behind the brand in a number of markets including the UK, Australia, Asia and USA.
Headquartered in Melbourne, Treasury Wine Estates was formerly the wine division of international brewing company Foster’s Group. It was officially launched in 2011, and, as well as Squealing Pig, the company owns Lindeman’s, Penfolds, 19 Crimes and Yellowglen.
Treasury Wine Estates head of brand marketing Marcus Ingleby said: “The Corner impressed us with their smarts, creativity and collaborative way of working from the off.
“They demonstrated a great understanding of exactly what makes this brand so special and unique, and how we might continue to unlock its potential for recruitment into the category.”
The Corner also works for Asahi, Peroni, Adidas, Toyota, Anglian Water, Sofology and Enterprise Car Rental, among others.
Agency founder and CEO Neil Simpson added: “There were a lot of great international agencies involved in this pitch so it’s no surprise that we are squealing with joy.”
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