DigitasLBi has recruited Proximity London planning director Gabriella Petter to take on the role of strategy director, charged with developing and leading digital strategy for the agency’s key clients.
Petter started her career at the Pepper Corporation in 1999, before joining EHS Brann (now Havas EHS) two years later as senior account planner, working on the AA and British Gas direct marketing accounts.
She then had spells at TMW and AKQA before joining Proximity London in November 2011 as planning director, where she led digital and social strategy across P&G brands.
Petter will be based in DigitasLBi’s London office and will report to Fern Miller, chief strategy and insight officer, international. The agency’s clients include Volvo, American Express, eBay, Coca-Cola and Puma.
Miller said: “Gabriella brings a wealth of experience in CRM and digital, making her a valuable addition to our growing strategy team. In particular, her previous work with P&G will give her a strong foundation for working with FMCG brands here at DigitasLBi.”
Petter added: “This new role gives me the opportunity to use my blend of digital, direct and data experience. I’m really looking forward to pushing the boundaries of what’s possible in digital to deliver against our clients’ business goals.”
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DigitasLBi raids Proximity London for new digital strategy chief http://t.co/3By633NQGO #directmarketing #digitalmarketing #data