Global cloud firm hires Equimedia

Equimedia has been appointed by global on-demand cloud compliance solutions provider Zinc Ahead to handle the company’s digital marketing activity in the Americas, Europe and Asia.
The agency has been briefed to raise awareness of the brand, ensuring cut-through against competitors, encouraging product trials and lead generation in the UK and US markets.
Following audience analysis, Equimedia will engage the different target groups including compliance, medical and IT via a tailored content and social media strategy.
The agency will additionally undertake web development work for a better user experience and an SEO campaign for greater visibility in search engine rankings. Existing market opportunities will be maximised via more traditional online techniques including pay-per-click advertising.
Zinc Ahead president of global sales and marketing David Bennett said: “As a life sciences specialist that has relied on our own personal and business networks, now is the time to step up our marketing efforts to further communicate the rapid growth of our business around the world and in adjacent regulated industries.
“Equimedia impressed us with their level of market insight and integrated approach to content marketing. With their help we will attract organisations and teams to our products and help the life sciences industry become more compliant across all levels of business.”
Equimedia chief executive Andrew Burgess added: “We’re looking forward to working with the team to deliver our highly targeted content strategy and achieve Zinc’s ambitious business goals around the world.”

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