The future of DST Applied Analytics’ inhouse creative department is in doubt just over two years after pledging to build an “award winning multi-channel creative agency” with Mike Cavers at the helm.
It is understood that Cavers, who left the business to join WDMP last week, will not be replaced, while the last remaining creative team have also gone with him.
DST’s expansion into the creative space was the brainchild of then chief executive Jason Cromack, who at the time said Cavers’ appointment “demonstrates our commitment to becoming a leading integrated marketing communications agency”.
He added: “His appointment reinforces our commitment to delivering highly creative and targeted multi-channel campaigns that work seamlessly with our successful insight and data offering. With Mike on board we hope to build a recognised, award winning multi-channel creative agency, delivering inspired and very relevant creative messages to our clients.”
But Cromack left the business last year, leading to a change in strategy; it is understood DST will now concentrate on its data and analytical offering.
According to the DST website, it is still offering creative solutions, including campaign and concept development, art direction, copywriting and design, creative and studio services, as well as UX development, although it is understood these are likely to be outsourced.
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